objectives

Spot opportunities in the market
Connect genuinely with the target audience
Define a distinctive strategy
Build a coherent verbal & visual identity

consumer insight

Who are they?

20–35 years old, always on the move

Value:
Ingredient transparency
Real skin representation
Accessible shopping experiences

employee value proposition

  • Inclusive recruitment processes

  • Genuine work flexibility

  • Professional & personal growth opportunities

  • Ongoing communication

  • Internal events to strengthen culture

verbal identity

naming

TheSkinVibe

a blend of concepts reflecting the brand’s essence

tagline

Your skin, your rhythm

highlighting the connection between sport and skin

oportunities

Skincare + sports are booming among 20–35 year-olds, powered by social media

Lack of brands that focus on athletes’ skin

Poor representation of real skin and lack of normalization

brand strategy

  • Exclusivity for real, active skin

    Differential → Inclusive skincare meets sports
    Relevant → Connects with active people and real skin
    Credible → Designed to be a true companion

  • Premium inclusive skincare that supports athletes at any level.

  • To care for and accompany active people, never to transform them.

  • A premium skincare brand that becomes the next step in sport.

  • Active, approachable, sensible & elegant
    Archetypes: The Caregiver & The Explorer

  • Inclusivity · Commitment · Innovation

  • Alive, unfiltered skin

tone of voice

empathetic, transparent, motivational

“We follow your skin’s pace”

“Breathe. Vibe. Shine.”

“We know what your skin needs”

logo

visual identity

big idea

issue
Lack of real skin representation and shortage of skincare solutions for athletes

insight
Human beings seek a sense of community and the feeling of being truly understood

“vibrating forms”

Circular Pro → elegance & readability

Chewy Regular → organic & human shapes

Typography combination → movement + sensibility


Simple, elegant, highly legible

typography

color palette

photography style

Inclusive, textural, saturated colors, organic shapes

packaging

Minimal, elegant, sensorial

we know your vibe

surprise product drops for sports influencers

brand activations

match the vibe

brand pop-ups in premium gyms

try out little vibes

product sampling during trial stages