Brand identity · Art direction · Verbal identity · Packaging
Brand identity · Art direction · Verbal identity · Packaging
Oportunity
Oportunity
Consumer insight
Consumer insight
For people who…
Consumer insight
Brand Strategy
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Late night pasta culture
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Pasta as comfort, connection and spontaneity.
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Bold · Playful · Flirty · Spontaneous
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The one you call after midnight.
YOU UP?
Verbal Identity
ONE NIGHT WON’T HURT.
CALL ME WHEN YOU’RE HUNGRY.
Consumer insight
Big Idea
THE ONE YOU CALL AFTER MIDNIGHT
Consumer insight
Visual identity
LOGO
Consumer insight
TYPOGRAPHY
Consumer insight
COLOR PALETTE
Consumer insight
Brand System
Consumer insight